Done well, it’s one of the most effective ways to stay connected with your audience - whether that’s sharing updates, nurturing relationships, or guiding people towards their next step.

I help you plan, write and implement email marketing that feels consistent, thoughtful, and aligned with your broader communication, so it works for your business.

What I can support you with

Strategic campaign planning

I map out your email activity - from welcome sequences and newsletters to campaigns and follow-ups - so each message has a clear purpose and fits into a bigger picture.

Audience segmentation

Not every message is for everyone. I help you segment your audience so your emails feel more relevant, personalised, and useful - without overcomplicating your systems.

Clear, engaging copywriting

Emails should feel easy to read and easy to act on. I write content that reflects your voice, builds trust, and guides your audience gently towards the next step.

Template design and setup

I create simple, well-designed email templates that look good, work across devices, and make your content easier to engage with.

Automation and journey mapping

From welcome emails to ongoing nurture sequences, I set up automated journeys that save you time while keeping your communication consistent and connected.

List growth and lead magnets

If you’re starting from scratch - or want to grow your list - I can help you create a simple, valuable offer that encourages the right people to subscribe. I can also suggest the best-value email marketing platform for your business.